85% of Russian gamers play mobile games
According MY.GAMES estimated that the volume of Russian video game market in 2019 grew by 14% YoY and amounted to 120.4 billion rubles. Mobile Games (+ 49% to 48.1 billion rubles), which almost caught up free games on the PC amid slowing growth in the past (+ 5% to 49.1 billion rubles), the main driver of growth in 2019 are.
In 2019 the share of free games on all platforms rose by 21% and reached 99.9 billion rubles, which is 82% of the market. Console market decreased by 13% to 11 billion rubles, which is associated with fewer AAA-releases on PS4 / Xbox, and with a decrease in revenue Battle Royale games of the genre.
Paid games have shown a negative trend (-10% to 20.5 billion rubles): the absence of large-scale projects, comparable in scale to the hit 2018 led to a drop in both consoles (-7% to 8.3 billion rubles), and PC (-11% to 12.2 billion rubles).
In MY.GAMES we conducted a survey among the players to get involved in mobile, desktop or console games, which allowed Russia to make a portrait of the gaming audience as a whole and for each market segment separately.
The study involved more than 1.5 thousand people aged 15 to 44 years. Among them at least once a month, 85% play mobile games, 82% - in the game on a PC, and 19% - in console projects.
Among all the Russian players 85% play mobile games monthly. Mobile gaming audience equally divided between men and women. In this case, the male part of the audience prefers competitive games and genres tactical (military simulators, shooters, Battle Royale, Action Games, Strategy), and the female - casual (music, time management, life simulators).
Among the players who prefer a desktop projects, dominated by men: their share is 58%. Almost 40% of respondents said they play every day. Players of the major cities with a population over 100 thousand people also said that they prefer the F2P-projects: the share of fans of the game with the shareware monetization system reached 91% of the respondents.
Among the most popular genres on the PC - shooters, racing simulators military technology, strategy and action. Men are more likely to choose games of different genres, while women prefer mostly life simulator and construction. Key motivators Russian players are immersion in the game world and the achievement of its skill and strength.
The most popular console among respondents was the Sony PlayStation 4 (Pro / Slim), while the previous generation of the device is not much inferior to modern. Three-quarters of respondents, playing console games - men. 24% of the audience consoles to play every day, 38% - 2-3 times a week. The top genres includes dynamic games - fighting games, racing, action / adventure and shooters. The costs for the purchase games and game content among the fans of consoles is much higher than on other platforms.
New cooperation option involves distribution in which 90% of the revenues remain with the owner of the game and a platform game gets 10%. This scheme applies to revenue from the part of the user, which the developer alone led to the game.